The guys from Nike wanted their Nike + products package to be just as cool as their actual products. So they decided to approach Artua to design cool and vivid icons for it.
In this icon, the idea was to show the running shoe in action. We tried a few versions and finally stopped with the fire one. You’re being so active, fire is coming out your feet!
Accessibility Makes it Easy
You can track your activity using different devices, it can be either a mobile device or laptop. It should be clearly visible from the very first glance on the packaging.
Some Tricky Concepts
There were some comparatively straight forward concepts introducing plug in or downloading features, but it becomes tricky when you need to illustrate “get moving”. We ended up with the running man concept, he is obviously moving :)
Wear it all day!
You wear the device all day. We illustrated it with the band and clock inside it with spinning hands to represent the passing day.
Consistent Icon Set
As a result, we've got a set of colorful and bold icons / illustrations to proudly put on a device that is sold worldwide!
